Mission and Core Values


Our Mission:

To provide excellence in products and services that are focused on our customers' success.

We Value:

» Customer Focus
  Our customers are the foundation of our business. We are driven by one relentless pursuit: Helping each one of our customers build a successful photography business. It is our goal to serve our customers with excellence, and to treat them with the same diligence, courtesy, and respect that we desire ourselves.

» Constant Innovation
  As a technology company, we recognize that greatness today will become obsolete tomorrow. In today's changing world, continuous, creative, outside-of-the-box product development is key to ensuring our customers' success.

» Highest Quality
  We are committed to excellence in the products and services we provide. We continually strive to exceed our customers' expectations by setting the highest possible standards, measuring our progress, and holding ourselves accountable for any shortcomings.

» Utmost Integrity
  If our customers are the foundation of our business, then integrity is the cornerstone. Everything we do is guided by what is right. We live by the highest ethical standards, treating our clients, partners, competitors, and coworkers with fairness, honesty, and respect. Regardless of the outcome of our business, we WILL be positive influencers in our world.