StudioPlus Spectra 2012 Released!

StudioPlus Spectra 2012 Volume 1 has been released! New features include powerful SMS text messaging, incoming email and email signatures, enhanced task management, and much more!

Read "What's New in Spectra 2012 Volume 1"
Watch the "Spectra 2012 - New Features" video
Take a video tour of the new Spectra 2012

Blogs! Blogs! Blogs!

Have you subscribed to our blogs yet? This is a powerful new tool we are using to communicate with our clients. This is the place to get all the latest news from StudioPlus – first access to new release and version notices, tricks to maximize the use of your StudioPlus products, and more. There are three different blogs you can access from our website. Subscribe to our Company Blog, our Support Blog, and/or our Learning Blog. By subscribing, you will be notified by email whenever a new entry has been posted.

NEW! SMS Text Messaging

Did you know that you can now send SMS text messages right from StudioPlus Spectra? Sending SMS text messages to your clients is a great way to confirm appointments, send a quick "Thank you," let them know when an order is ready…the list could go on and on! We're looking forward to hearing about all the ways you use this new tool to enhance your marketing and improve your communication with your clients.

Read about SMS text messaging

PCI Compliance and Spectra 2012 - What does it mean for your studio?

The 2012 version of Spectra, along with a Merchant Warehouse account, can save you a ton of hassle and pain to ensure your business is PCI compliant! Bottom line? It's a no brainer to upgrade to 2012. Also, if you have not already established a relationship with Merchant Warehouse (StudioPlus’ direct integrator for credit card processing in the US), it's time to do so! Read more to see how you can begin to protect yourself and your business in case of an audit!

Read the recent article "Spectra 2012 Credit Card Processing Changes"
Read more about Merchant Warehouse

Dynamic Business Seminar in Los Cabos, Mexico

In today’s economic uncertainty, we have seen one major difference between those photo studios that are growing and those that are declining – and that’s a strong focus on running the studio as a business. Business-minded photographers know that economic uncertainty means business opportunity. At StudioPlus, we’re focused on helping all studio owners succeed, and we encourage all our clients to take every opportunity they can to improve their business. One of those don’t miss opportunities will be held in February – March, 2013 in Los Cabos, Mexico.

This opportunity will be led by world-renowned photographer and business instructor, Michael Warshall. “Michael Warshall has unbelievable skills to help any photographer develop a successful, thriving, and growing business, even in difficult times,” says Matthew Hunt, StudioPlus President and CEO. “Over the past 8 years, I have come to admire Michael’s strong commitment and ability to help studios improve the sales and marketing side of their business, which is the key driver to any successful photo studio.”

More information

	StudioPlus Website Wins Award! The new StudioPlus Software website, unveiled in January 2012, has received a Platinum Award from Hermes Creative Awards. Our thanks to designer Kathy Haglof of Haglöf Design. Click here to check out the new StudioPlus website Click here to read more about Haglöf Design

In this issue...

Spectra 2012 Released

Blogs! Blogs! Blogs!

SMS Text Messaging

PCI Compliance & Spectra 2012

Business Seminar in Mexico

In the Spotlight

Use StudioPlus Spectra for these great features...

Client tracking
Email marketing
SMS text messaging
Mailing labels
Invoicing
Credit card payments
Production tracking
Digital workflow
Image capture
Sales presentations
Photoshop integration
QuickBooks integration
Mobile sync