StudioPlus Spectra’s HTML Email Builder gives you the ability to import or create great looking, graphical emails to send to your clients through Spectra. So, does your studio have an HTML programmer just waiting to create those emails for you? I didn’t think so! Without programming knowledge, it can be nearly impossible to create HTML emails that actually look good – no matter what email program or browser your client uses to open them. Frustrated, some studios choose to use an email marketing company to create, send, and track these emails. We’d like to show you another option – one that will keep all your client correspondence neatly stored in Spectra.

We recommend using a program like High Impact Email 5 from Template Zone to create your HTML emails. Available for under $100, this program contains hundreds of professionally designed templates that you can customize for your studio – changing the colors, text, pictures, logos, links, and more. You also get free web space (ReadyShare) where the images you use in your emails can be hosted. You just import the HTML code into Spectra, insert merge fields if you’d like, and save! You can easily build a collection of great looking HTML emails and use Spectra to send them one-at-a-time to individual clients or to a whole batch of clients at once using the Communication Wizard. You can even use Spectra’s triggers to send your HTML emails automatically.

Let me show you how easy it is…

Here is a senior email I’ve begun to create in High Impact Email 5 using one of the included templates. In just a few minutes, I replaced the four images in the template with my own and started to change the wording.

Here you can see the actual HTML code (the programming) of the email – already done!

When I’m done changing the text, inserting links, and adjusting the photos, I will save the new template (in case I want to make changes later) and export the template to an HTML file. Exporting will save a copy of the HTML code on my computer AND upload any images I’ve used in the email to my free ReadyShare space on the web. (That’s so my clients won’t see that annoying red “X” or blank box where my beautiful photos are supposed to be!)

In Spectra, I just open the HTML Email Builder and add a new HTML email by importing the HTML code that I exported from High Impact. Here’s my email in Spectra!

I can also see the HTML code in Spectra. This is where I can add merge fields from my Spectra database.

Save it and that’s it! Now I can start using Spectra to send out my email to individual clients, client groups, organizations, etc., easily keeping track of who I’ve sent emails to and when!

Read more:
-  Spectra HTML Email Builder
-  Spectra Communication Wizard
-  High Impact Email 5 by Template Zone